Okay, so I guess we know now why adidas opted to release no Ultra B oosts on Black Friday: it had a slew of them on deck for the following weekend, as well as another round of NMD XR1s.
It’s pretty much solidified now that adidas owns the weekly / bi-weekly hype release market; that’s no longer up for debate. With JB stuck selling reboots of past releases, and most widely-released Nike product offering little quick-flip resale potential, the three stripes has become the “it” brand for now, and is running with that newfound status via the NMD and UB.
Yet it still feels strange talk about resale when comes to adidas kicks.
The reason, I believe, comes from the fact that, whereas Nike and Jordan Brand have a long legacy of personslizing their most popular silhouettes and colorways via catchy nicknames and ‘stories’, so many of adidas’ popular styles and/or colorways feel anonymous, almost robotic by comparison. The lack of ‘nicknames’ in place of simple, straightforward colorway/style will certainly hurt the value of a number of less easily – remembered colorways (triple white, core black, etc) as current releases become archived months and years from now. For now, though, any and everything Ultra Boost ans NMD seems like ‘good money’.
That’s, of course, because UBs do flip, which is a large part of what the resale game is all about.
The most anticipated adidas release for the week ending Saturday , December 3rd, was the long-awaited ‘Triple Black’ Ultra Boost, which actually released on Thursday, December 1st.
Prior to that however, the collaborative UB with Vancouver’s Reigning Champ dropped on November 29th, the day after Black Friday, and the day before Nike’s long-awaited all-black Flyknit Racer in Triple Black.
A rule of thumb in assessing how limited a pair of Ultra Boosts is is whether or not it resells for close to, or more than, twice its $200 box price. Since all UBs are at least semi-limited, almost all of them sell out quickly, but from that point on, the aftermarket determines how valuable each colorway actually is.
The ‘Reigning Champs’ however, were super-limited, as any buyers knowledgable of adidas’ release patterns with collabs has been over the past two years. The kicks went fast, and are flipping for more than double the $180 box price.
Ditto the Triple Black UBs, which dropped two days later on December 1st.
They were availble at a number of spots – including adidas’s new Midtown Manhattan flagship store – but sold out super- fast. Since then, the shoe quickly joined the group of Yeezys and retros atop the Most Popular list at StockX, while seeing its resell price creep from the mid-$300’s to the $400 mark in one week’s time. This shoe can safely be considered an Ultra Boost ‘grail’ even just one week after its release . This probably means that one can expect a restock before the year is out.
The next most significant UB drop of the weekend behind the two already mentioned was both a ‘collab’ and a hybrid style: Pusha T’s ‘King Push’ EQT Support Ultra Boost in ‘Greyscale’ .
These babies naturally went quick, and have seen a somewhat volatile $70-$150 price premium in the resale market drop to around $50-$75 over retail, as buyers decided how to truly assess the value of what is probably a one-off silhouette.
In other news, adidas may have inadvertently (or purposely) provided savvy buyers who had anticipated a lightning-quick sell through of the Triple Black UBs with an opportunity to more easily cop another, similar shoe: the ‘Triple Black’ Uncaged Boost 2.0, which dropped on December 3rd.
Priced $20 less than the regular UB version, resale prices for the Uncaged Triple Blacks have hovered tightly around a $70-$100 markup since release, roughly half that of the regular style. The value in buying these for potential sellers was always going to be trading the ability to obtain more pairs versus obtaining ‘the’ pairs most would be hounding and jostling for – volume vs price.
The Uncaged non -dyed Navy shoe fetched the standard $70 over retail, while the snazzy, Orange -midsoled ‘Cargo ‘Khaki’ colorway – a personal fave – has done fairly well for being a less sought – after colorway, seeing some average profits of $50-$75 over retail .
Outside of the obvious ‘heat’ listed above, adidas had five other colorways of UB on deck for the 3rd: Triple White, Core Black (restocks?), Mystery Blue, Navy Blue, and Grey Onix. Who knows what those are doing in the aftermarket? Likely answer: Nothing special. Three of those five – Black, White & Gray – are likely restocks, and the others just the aforementioned anonymous colorways that get lost in the maelstrom of UB drops from adidas.
Both have been equally popular among buyers in the aftermarket, fetching a healthy 100% premium on their release day, as sellers wisely sought to ‘double up’ quickly , before interest in the shoes dipped , and prices for these kicks settled to just about $70-$80 over retail .
After those, adidas had what I call the ‘headache’ releases: anonynous NMD colorways that sell out, but which have little besides that to make them stand out in the memory of even the most ardent fan of NMDs.
Okay, so here goes…..
The Tactile Green colorway is a women’s colorway. It is
still availble in most sizes at Finish Line.
The Trace Cargo mesh NMDs have fetched $40-$70 -over -retail prices thus far.
The Core Black/ Trace Cargo NMD has been DOA in the aftermarket.
The Ice Purple Women’s release has been MIA.
The Olive R2 Primeknit has seen sales ranging from $250-$300.
Oddly enough, it seems that the Core Black R2 Primekint is
not even tracked by StockX.
Who knows what the trio of XR 1s is doing? Don’t know;don’t care.
It may seem lazy to some, but trust that adidas’ reliance on going limited with literally hundreds of styles of the same/similar shoes will have a backlash effect down the line. As buyers lose track of names and colorways for numerous NMD releases, their value will surely plummet as a result. The three stripes is riding a bubble right now, but , for sellers at least, it will burst soon enough.
In other news, the Harden vol 1s are availble in many places (like here, and here) – even Modell’s of all places has them. The D-Rose 7 x SNS is still available at Sneakersnstuff, would ya believe it?
In a repeat of what I suggested was a marketing move JB used with the Top 3 OG 1s,the 9s sold out online rapidly, although the big retailers – FL, Champs, FA – clearly state pairs are still available in some local stores.
This essentially meant the kicks were a GR, and , as a non-essential style for many sneaker buyers, has seen little profitable action in the resale market, as another ‘grail’ – the Space Jam 11s – loomed the following weekend. Pairs are moving for essentially the retail price so far.
The Solefly 16 is, naturally, another $275 unicorn of a shoe . So, cue a standard handful of sales north of the $600 mark , followed by a sharp drop in resale price in following weeks as this shoe gets quickly forgotten about.
- Naturally , the XXX1 ‘Space Jams’ are
sitting in a full size run on NDCstill available in some sizes via Finish Line
The Swoosh chose Thursday,December 1st, to Debut its groundbreaking Hyperadapt 1.0 self- lacing sneakers .
During the run-in to this groundbreaking silhouette’s release, sneaker blogs made it plainly clear that these kicks were not for the typical sneaker buyer, but more to the tastes of techy geeks. The $720 price tag meant that the Hyperadapt is as much a gizmo as it is a pair of sneakers.
Naturally, all three colorways were highly- limited and went fast.
For fortunate/well-connected buyers, the shoe – a unique sort of unicorn – has performed aadmirably. The Black/Blue Lagoon pair started pricing at $2000, and rose steadily as days passed, with one size 11 fetching more than $6k , per StockX data.
The other two Hyperadapt 1.0 colorways, however, are MIA, which, thankfully, keeps me from having to post whatever outrageous resale prices they too would have fetched……
…..Because the reader is likely to never see a pair of these in person anyway , unless he or she frequents the Sneaker Convention circuit.
So then, enough with unicorns.
One of Nikes biggest wider releases for the week was the Triple Black Flyknit Racer , a long-awaited arrival . It is intriguing to consider that perhaps Nike dropped this shoe to capture buyers who either were shopping for or missed out on the Boost versions of what is an ‘athleisure’ shoe from both adidas and The Swoosh. Who knows?
The aftermarket action for what turned out to be a semi-limited release in intriguing, an excellent example of what I’d pointed out is the key factor for flyknit racers nowadays: what their true value is.
There was a see-sawing battle taking place in the resale market for this shoe, with some sellers throwing in the towel at $20 over the $150 box price, others fetching the capped true value price of $225, – almost certainly consignment store sales.
At $150 retail, Flyknit Racers appeal to the athleaisure crowd for sure.
But the similarly – priced NMD and Ultra Boosts are elbowing their way into that market quite forcefully, and are taking the a good chunk of resale bucks from the Racers, due to a higher valuation among current buyers, and – sometimes – lower price point. Prices like $200 (and less) are no longer profitable for any Racer quick-flippers without an abundance of pairs. The mini-resellers then will likely stick to adidas for hype (release day) profits, leaving releases like the Triple Black Flyknits for the bankrolled pros, who can play the long game with what is nevertheless a strong colorway for a cult silhouette.
Moving on, Nike had two retro classics of its own on deck for the 3rd: the Kith Miami exclusive reboot of both the cutesy-poo ‘Linen/Atmosphere (Pink)’ Air Force 1 Low colorway, and a Europe-only return for the ‘Silver Bullet ‘ Air Max 97 .
For those with access to the Linens, Nike had unwillingly blessed them beyond belief. The $120 classics were a guaranteed ‘double- up’ cop, especially with the all-important Kith cosign.
Indeed, this shoe has,to date, been good for ‘triple-up’ money, according to ebay & StockX data. Just another example of how applying next level thinking to resale can lead to above-average ROI for sneaker speculators. Swish.
As for those ’97s , though, they seem to be one of those releases that everyone knows are floating around out there somewmwhere, but where exactly? Fiik….
A $175 shoe exclusive to Europe, the kicks have fetched insane prices from a hanfful of lunatics on ebay, ($500 for a pair? Really). Otherwise this shoe has been greeted with a shrug by most buyers. I’m also pretty sure they will re- release in the future in the U.S., and that the Euro exclusivity was a market test of sorts. If and when they when they do re-release, they’ll sell out, and resale prices will likely hover around $70-$100 over retail.
Vixtor cruz may be the first and last NFL player to receive a lifestyle sneaker from Nike.
After a fairly strong debut last Fall with the Haystack , Crimson, and other colorways, the significance of these kicks has plummeted. The reason why is that few heads are willing to pay $200 for a pair of these anymore, so few see value in paying the $140 price point at retail.
An unspoken rule of collectible sneaker retail is that a shoe must retail for at least $50-$70 less than the most buyers would be willing to pay at most for a pair. Buyers are , of course, free to value the shoe even higher than that minimum ( as the Linen AF 1s show) but a shoe must offer at least that amount of potential value for it to sell out in a timely manner without being discounted.
That being said, without a price drop to say $110 or $120, the Cruz Trainer in subsequent colorways is doomed to sit and sell at a deep discount. The latest Cruz colorway can be easily found here.
Supposedly, an Aqua Camo Curry 3 colorway released on December 3rd – perhaps as a Foot Locker exclusive – it sold out , and has been MIA since. Fine.
Lo-and-behold, another Reebok Question dropped, in collaboration with L.A.-based designer, Melody Ehsani.
A Grade School exclusive, the limited shoes have seemingly sold through some sizes, but 7 thru 9.5 are currently available through Reebok, while NYC’s Extra Butter has a number of sizes left. The kicks have logically seen very limited action in the aftermarkt on ebay,so…… oh well.
Lastly, we have an offering from Converse.
Technically speaking, the trio of Stussy x Converse One Stars were a Nike release. I mean, Nike owns the Star-wielding company, and, apart from the Pink pair,
the shoes can still be found on Nikestore in most sizes. As for the Pinks, well, they can surely be had for far less than the $250+ hopeful ebay resellers are seeking for them – just exercise that ‘best offer’ option. Oh yes…….